DTV Consumer Education Quarterly Activity Report

FCC 388

DTV Consumer Education Quarterly Activity Report

Instructions

This form should be used to provide the Federal Communications Commission (FCC) with information pertaining to all station activity to educate consumers on the transition to digital television (DTV). All stations should log DTV Transition-Related Public Service Announcements (PSAs) and other DTV activities using the appropriate house (identification) numbers. These logs or records should include the date and time that each DTV activity occurred. This form must be filed in Docket Number 07-148 as Document Type: REPORT, and placed in the station’s Public Inspection File. This form must continue to be filed for each quarter in which a station has DTV Transition education obligations.

Go to the ECFS upload page: http://fjallfoss.fcc.gov/prod/ecfs/upload_v2.cgi
Fill out the relevant cover sheet information.
In the "Send Comment Files to FCC (Attachments)" section click the "Browse" button to choose the file you want to attach. (Or the first file if you have multiple files to attach)
Click on the "Select one of these file types or convert your file to one of these types:" dropdown to choose the type of file that was attached.
Click "Send Attached File to FCC"
If you only had one file to attach click "Finish Transaction and Receive Confirmation".
If you have another file to attach, click on the "Enter Additional Attachments"

Station Call Sign(s)

WTVI

Report reflects information for quarter ending (mm/dd/yy)

3/31/08

Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)?

Option One (A and D)

Option Two (B and D)

Option Three (C and D)

Over the past quarter, have you fully complied with the requirements of this option?

Yes

Simulcasting

Are you simulcasting on your Analog channel and your primary Digital stream?

Yes

If YES, complete only one form for both. If NO, complete a form for your Analog channel and a second for your primary Digital stream

Call Sign

WTVI

WTVI-DT

Channel Numbers

Community of License

City

State

County

Zip Code

Analog

Charlotte

Mecklenburg

28205

Digital

Licensee

Charlotte-Mecklenburg Public Broadcasting Authority

Above, circle the Channel Number(s) to which this form applies.

Nielsen DMA

Charlotte

World Wide Web Home Page Address

www.wtvi.org

Facility ID Number

10645

Previous Call Sign (if applicable)

License Renewal Expiration Date (mm/dd/yy)

12/01/12

Section A (For broadcasters electing Option One)

Stations that elect Option One must place a copy of this form on the station’s public website, if such exists.

On its analog channel, and its primary digital stream, a station must air one transition PSA, and run one transition crawl, in every quarter of every day. This requirement will increase to two PSAs and crawls per quarter per day on April 1, 2008, and to three of each on October 1, 2008. Stations are required to air PSAs or crawls at various times in any given day part, and at least one PSA and one crawl per day must be run during primetime hours. On-air education must not contain inaccurate or misleading statements and must be provided in the same language as a majority of the programming carried by the station. PSAs must be at least 15 seconds, and closed-captioned. Crawls must run during programming for no fewer than 60 consecutive seconds across the bottom or top of the viewing area (See rules for additional details).

Have you aired a sufficient number of eligible PSAs (28, 56, or 84 per week, depending on the reporting period) during the correct quarters of the day?
	Yes	No

Have you aired a sufficient number of eligible crawls (28, 56, or 84 per week, depending on the reporting period) during the correct quarters of the day?
	Yes	No

Section B (For broadcasters electing Option Two)

On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAs and 16 transition-related crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m. and 1 a.m.. It must also run one 30 minute DTV-related informational program once, and one 100-Day Countdown piece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describe these compliant activities (See rules for additional details).

Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run -- Last Quarter

How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter?
	Total 5:00 a.m. to 1:00 a.m. PSAs

	Total 5:00 a.m. to 1:00 a.m. CSTs
For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 a.m. to 9:00 a.m.?
	Total 6:00 a.m. to 9:00 a.m. PSAs

	Total 6:00 a.m. to 9:00 a.m. CSTs
For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 p.m. to 11:35 p.m. (must average at least 4 per week)?
	Total 6:00 p.m. to 11:35 p.m. PSAs

	Total 6:00 p.m. to 11:35 p.m. CSTs
For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)?
	Total 5:00 p.m. to 10:35 p.m. PSAs

	Total 5:00 p.m. to 10:35 p.m. CSTs

Comments (add additional sheets where necessary):

30 Minute Educational Programs – Last Quarter

How many 30 minute, DTV-related informational programs did your station run during the quarter? At least one such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to February 17, 2009.

Total number of 30 Minute Informational Programs

Comments (add additional sheets where necessary):


100-Day Countdown Eligible Pieces – Last Quarter

Beginning on November 10, 2008, all stations participating in Option Two will engage in special 100-Day “Countdown to DTV” activities. Stations must execute a minimum of one “Countdown to DTV” on-air activity per day during the 100 days leading up to February 17, 2009. During the last quarter, how many of each eligible 100-Day “Countdown to DTV” pieces did your station run?
		Graphic Displays
		Animated Graphics
		Graphic and Audio Displays
		Longer Form Reminders

Comments (add additional sheets where necessary):

Section C (For Noncommercial broadcasters only)

On its analog channel, and its primary digital stream, a station must air 60 seconds per day of on-air consumer education, in variable timeslots, including at least 7.5 minutes per month between 6 pm and 12 am. Beginning May 1, 2008, this requirement doubles, and beginning November 1, 2008, it increases again, to 180 seconds per day and 22.5 minutes per month between 6 pm and midnight. It must also run one 30 minute transition education piece once (See rules for additional details).

Have you aired a sufficient amount of consumer education (60, 120, or 180 seconds per day, depending on the date) during each day this quarter?
	Yes	No

30 Minute Educational Programs – Last Quarter

How many 30 minute, DTV-related informational programs did your station run during the quarter? The comment box may be used to describe this activity. At least one such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to February 17, 2009.
Total number of 30 Minute Informational Programs			0

Comments (add additional sheets where necessary):

Section D (For all broadcasters)

Additional DTV On-air Initiatives – Last Quarter
Did your station run additional on-air initiatives (such as news reports, town hall meetings, etc.) during the quarter? The comment box may be used to describe these initiatives.
		Yes	No	Comments (add additional sheets where necessary):


Station Website Additional Activity Related to the DTV Transition – Last Quarter

Does your station have a Website?					Yes	No
If YES, did your station provide additional DTV related information or activities on that Website? The comment box may be used to describe what was posted on the station’s Website.
		Yes	No	Comments (add additional sheets where necessary):
				WTVI placed a DTV Transition button on its homepage. When clicking this button, visitors are taken to an internal DTV Transition page containing information and DTV related tools such as PDF files of brochures and guides. This page also lists DTV partnering agencies and organizations with a link to their individual Web site, including the coupon page.

Additional DTV Outreach Efforts -- Last Quarter

Check all of the DTV related activities listed below that your station engaged in over the last quarter. The comment box may be used to describe this activity.

	Speaking Engagements			Comments (add additional sheets where necessary):
				President & CEO spoke to rotary group of 300 on transition. Visual powerpoint was used as well. Chief Engineer spoke to his church group of approximately 50.

	Community Events			Comments (add additional sheets where necessary):


	Other (describe)			Comments (add additional sheets where necessary):